The First Resort Collective is a resort wear exhibition that features an exclusive collection of holiday essentials designed to make you fashion-ready for the vacation season. Highlights include resort wear by First Resort, swimwear by Pa-ni, accessories by D-Code, Jewellery by Diosa and Ruh, Footwear by Cinderella and Kanabis.

The event is conceptualized and promoted by Ramola Bachchan.

This is the 1st edition of the show and we expect 2,500+ visitors.

The exhibition is open entry for visitors from 11am to 8pm.

Marketing Plan

We will be actively marketing the show to maximize footfall:

Media partnerships - print, magazine, radio, outdoor, online and newswire

Email newsletter to our 30,000+ email database

Personal phone call invitation to our 20,000+ elite A-list database

SMS reminder to our 20,000+ mobiles database

Invites via courier to our 12,000+ address database

Repeat visitors from our 25+ exhibitions during the past 5 years

Google AdWords ad campaign

Facebook & Instagram ad campaign

Social media marketing to 250,000+ followers across Facebook, Instagram, Pinterest, Twitter, and YouTube