The First Resort Collective is a Resort Wear Exhibition that features an exclusive collection of holiday essentials designed to make you fashion-ready for the vacation season.

Highlights include resort wear by First Resort, swimwear by Pa-ni, accessories by D-Code, Jewellery by Diosa and Ruh, Footwear by Cinderella and Kanabis.

Products for sale include - kaftans, tunics, maxis, jumpsuits, tops, beachwraps, sarongs, palazzos, bodycon dresses, tote bags and more.

The event is conceptualized and promoted by Ramola Bachchan.

This is the 2nd edition of the show and we expect 2,500+ visitors.

The exhibition is open entry for visitors from 11am to 8pm.

Marketing Plan

We will be actively marketing the show to maximize footfall:

Media partnerships - print, magazine, radio, outdoor, online and newswire

Email newsletter to our 30,000+ email database

Personal phone call invitation to our 20,000+ elite A-list database

SMS reminder to our 20,000+ mobiles database

Invites via courier to our 12,000+ address database

Repeat visitors from our 25+ exhibitions during the past 5 years

Google AdWords ad campaign

Facebook & Instagram ad campaign

Social media marketing to 250,000+ followers across Facebook, Instagram, Pinterest, Twitter, and YouTube