Please note:

1. Early bird ticket price is Rs 600 available until 11 pm on 16th January. After that ticket price will be Rs 700
2. This is a Beginner to Intermediate level meet-up
3. We have a special discount for students. Email a copy of your student id to avail the same

Chirayu Akotia, Product Marketing Manager at Anaek

• Prior to this, Chirayu was at MyOperator where he led all marketing and growth initiatives and worked directly with the CEO in devising tightly coupled revenue-centric sales & marketing strategies, increasing revenues by 100% YoY
• He oversaw all Affliate, Partner Development and added new sales channels and 3rd party resellers, partners, and product integrations

• Increased number of demo accounts /month from 100 to 4000 in 2 years
• Increased sales growth YoY by 2.5X
• Decreased sales lifecycle from 23 days to 12 days via onboarding automation

Ashad U. Hassan, Head of Marketing at Xeno

• A Techy by degree, he founded and failed two design based startups
• Then moved to product management role in a startup later acquired by Make my trip
• Ashad also owned a complete life cycle of the SAAS based product in the hospital industry
• Then he joined Xeno in the product management profile and gradually moved into the marketing role and now he heads the marketing team at Xeno
• He has created the marketing team from scratch and re-branded Xeno from a product for SMEs (Restaurant) to a complete marketing cloud suite for enterprise in the retail and hospitality space

• Anaek is a chat-based HR system that brings in the benefits of collaboration and automation to everyday mundane tasks in workplaces
• It is used by 500+ companies

• Xeno Software Inc is a US company with offices in India & Europe
• 100+ brands have embraced the power AI/ML and are improving marketing campaign conversions by 100% using Xeno Marketing Cloud
• Xeno’s ARR grew by 500% in last 1 year
• After rebranding, they have worked with 40+ enterprises & brands like Forest essentials, Taco Bells, Forever New, GAP & Levis

• Product marketing playbook that every B2B company must follow
• How to make B2B Marketing more effective & personal
• Key metrics every B2B marketer must measure
• Prioritising the metrics according to the stage of your startup
• Conducting marketing experiments & how to learn from them
• Marketing Secrets that led to the growth of Xeno & Aneak

1. Early-stage B2B SaaS founders
2. Current and Aspiring Product Marketing Managers
3. Marketer and Growth Managers
4. Content strategists