About the Speaker:
Neti Jolly, Founder at XOXO

With a degree in Fashion Management Studies from NIFT, Neti has previously worked with media houses like Vogue India, Images Multimedia- as sub-editor for Business of Fashion and also worked in PR before launching her own label

About XOXO:
XOXO is a premium western wear brand
Blending westernwear with contemporary sensibilities, XOXO offers a unique range of ready to wear garments
Recently they launched a collection of Ready to Wear sarees, which are draped sarees or pre-stitched sarees that can be worn in less than a minute. The idea is to make sarees a daily wear for young women rather than restricting it to occassion wear
The brand retails via many online retailers such as Myntra, Amazon and Flipkart and their own website www.xoxostyle.com

What will be discussed?
Obstacles to becoming a fashion brand

The positives and negatives of retailing online

The role of social media and influencers in marketing your brand